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Robert, C. Smith: Keeping Track: Success in Track and Field
The book is more than a memoir. It covers every aspect of the sport from the tribulations of a beginning runner to the insights of a master coach. (*****)
George Silverman: The Secrets of Word-of-mouth Marketing - Harness the Most Powerful, Persuasive Force in the Marketplace
Very complete and inspiring teaching (*****)
George Silverman: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
His audio is terrific. I have not read the book, but expect the same high level of quality and it is cheaper.
Janet Switzer: Instant Income
Switzer knows how to find every dollar of potential income (*****)
John Jantsch: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
This is the book to get if you are serious about building your business. Jansch knows small business. (*****)
Jay Conrad Levinson: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
The classic marketing book for small business. (****)
Charles Rubin and Jay Conrad Levinson: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Guerrilla Marketing)
This book is old in computer years, but the basic ideas still educate. (****)
Robert T. Whipple: Understanding E-Body Language: Building Trust Online
Every business needs this book! It teaches the politics of online communication, how to communicate clearly, and how to handle the glut of e-mail expeditiously. (*****)
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